Geena Davis Institute of Gender Bias in Media









Geena's go to piecesGeena Davis

In 2007, Geena David founded the Geena Davis Institute on Gender Bias in Media. This story from the interview with her caught my attention:

We may not be thrilled that women are so easily forgotten when it comes to movies, but at least it makes it easier to do something about it. “On the set ofStuart Little there was a scene with computer games and I saw a producer handing remotes to the boys, leaving the girls standing behind them. So I said, ‘Do you think you could give half the remotes to girls?’ He was horrified he hadn’t thought of it. So it’s just about making people think.”

The Geena Davis Institute on Gender Bias in Media has produced ground-breaking research: Gender Bias Without Borders: An Investigation of Female Characters in Popular Films Across 11 Countries (Dr. Stacy L. Smith, Marc Choueiti, & Dr. Katherine Pieper with assistance from Yu-Ting Liu & Christine Song Media, Diversity, & Social Change Initiative USC Annenberg) 2014 Infographicon

Research Facts

  • Males outnumber females 3 to 1 in family films. In contrast, females comprise just over 50% of the population in the United States. Even more staggering is the fact that this ratio, as seen in family films, is the same as it was in 1946.
  • Females are almost four times as likely as males to be shown in sexy attire. Further, females are nearly twice as likely as males to be shown with a diminutive waistline. Generally unrealistic figures are more likely to be seen on females than males.
  • Females are also underrepresented behind the camera. Across 1,565 content creators, only 7% of directors, 13% of writers, and 20% of producers are female. This translates to 4.8 males working behind-the-scenes to every one female.
  • From 2006 to 2009, not one female character was depicted in G-rated family films in the field of medical science, as a business leader, in law, or politics. In these films, 80.5% of all working characters are male and 19.5% are female, which is a contrast to real world statistics, where women comprise 50% of the workforce.



~ by artpoped on October 28, 2014.

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