Miss Representation’s #NotBuyingIt app

The Miss Representation organization now offers a forum for people to call out the worst offenders of commercials that sexualize women. A sneak peek of Heidi Klum’s sexy Carl’s Jr. and Hardee’s ad showed her seducing a young man with a burger in a Mrs. Robinson-like role. This type of commercial may find itself targeted on Miss Representation’s #NotBuyingIt app. After using the hashtag #NotBuyingIt on Twitter to reject sexist ads, the organization behind the Miss Representation documentary has created an app to centralize all those complaints in one place. With a funding campaign in process on indiegogo, the app would allow users to upload sexist media, connect with supporters, and call out specific companies. This is the Indiegogo text of Why it Matters and why we should support this campaign:

Sexism sells because it’s what’s being sold. We deserve more and better options.

And with this app we will show the media that there is a way to make money without demeaning more than half the world.


Graphic by LoveSocial for MissRepresentation.org

Today’s American teenagers consume nearly 11 hours of media every day.

And too many of those messages and images portray women in a degrading light,

perpetuate unrealistic body ideals, or use extreme stereotypes of masculinity to define men.


The documentary Miss Representation, by Jennifer Siebel Newsom, premiered at the 2011 Sundance Film Festival, and aired on OWN: Oprah Winfrey Network.The film explores how the media’s misrepresentations of women have led to the underrepresentation of women in positions of power and influence.

~ by artpoped on April 18, 2013.

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